About Us

Our Founder's Experience

Fortunately for our clients, Mr. Edgar Allen has had a variety of client-serving responsibilities. This allows him to bring a wealth of various disciplines to all of his work. One constant: helping small businesses grow and prosper.

From his earliest days in the mid-50s on, Mr. Allen was attracted to the radio broadcasting industry. As a young boy, he listened to the all engrossing radio shows like "The Shadow" and "The Lone Ranger."

In the late 50s and 60s, he became fascinated by rock and roll music and the disc jockeys who spun the records.

It was almost inevitable that he would gravitate to the radio industry as a career. After running different radio operations, he went to become the youngest general manager - at age 27 - in the history of Susquehanna Broadcasting (a national group of stations).

Mr. Allen went on to be an advocate for the industry as a regional executive with the trade association of commercial radio in the USA: The Radio Advertising Bureau (RAB). A large part of hims work was generating revenue from existing and new members. 

He was recruited from the RAB to run the sales operations of a group of 6 radio stations. After implementing a new way of selling and training all hands on the methods, the group went on to peg increased sales, year-over-year, of 100% for the each of all three consecutive years Mr Allen was vice-president of sales.

In addition, Allen put together what is still the largest non-cash giveaway in the history of the NBA: A new custom built home worth (for the 1989-1990 season) close to $400,000. This historic promotion didn't cost the team one cent out of pocket.

Thanks to the partnership the team developed with the local big-time newspaper, the Orlando Sentinel, the team had the benefit of a full-color magazine as a promotional element for both parties. It grew into a significant and profitable 100+ page monthly magazine. Mr. Allen was listed on the masthead as the co-publisher. 

Near the end of the first 5 years as Director of Sponsorship and Broadcast Sales, Allen went to work renewing the contracts of the sponsors for whom he was personally responsible.

The renewal for the team's official isotonic beverage - Gatorade - came in as the largest contract in the USA for that category. The renewal for the soft drink sponsor Pepsi - immediately doubled in the first year of the new agreement. The renewal contract, overall, was the largest ever generated for any soft drink sponsor in the NBA.

It is critical and appropriate to share credit to those people and departments that helped to make all these accomplishments possible. The sponsorship department was always lifted up by the support and assistance of, arguably, the best promotion department in the entire league.

On the magazine editorial side, the Magic's public relations department was pivotal to the success of it. Special artwork/projects were handled by the team's promotion department.

Sponsorship got a lot of credit because Mr. Allen's department managed to pour a ton of sponsor cash and ads into the book.  

Former Senior Administrator/Government and Leadership Positions.

After moving on from the Orlando Magic (and consulting for a time with the Miami Heat), Allen was asked to meet with the Director of the Florida MEP program about taking on a role as a business development lead for the state. A day after that meeting, the director called and told Mr. Allen, "You're not my guy."

Two weeks later the director called Allen and plainly stated, "You're my guy." Thus began a new career in high level manufacturing consulting and administration.

In addition to serving as the head of business development for this NIST-connected center, Mr. Allen served as the sole administrator of workforce development funds for the state of Florida. Those funds totalled 1 million dollars a year.

After a short two years, Allen was promoted to a position as the director of the Arizona MEP, responsible for all of the performance metrics reviewed by the overseeing organization - the Manufacturing Extention Program in Washington, D.C. In addition, Mr. Allen and his team ultimately consulted and trained the workforces of some of America's largest defense contractors in the Lean Manufacturing Process.

Unfortunately, the Arizona center was shuttered due to a lack of reciprocal funding from the U.S. Department of Commerce.

However, before the center closed, Allen was chosen as the sole development - administrative head of all H1-B Visa funds for Arizona on behalf of the U.S. Department of Labor.

After a move to Colorado to be closer to his daughters, he took a position as senior online consultant for a division of a Fortune 500 company - now known as Home Advisor/Angi. Allen spent almost 4 years generating leads for a solid book of contractor businesses along with training many of those contractors in the art of converting leads into actual projects and cash flow.

He has since opened his own firm helping small businesses of many types to become more visible in local search. More visibility in local search results in more sales opportunities and cash flow for those client companies.

Mr. Allen took a position in the Denver, Colorado area as a Senior International Online Consultant. He was only one of 10 elite consultants (out of almost 300 professionals) chosen to work with Canadian companies as well as American contractors.

Home Advisor's strategy was to grow the business in the US while expanding their footprint into the Canadian market. This was an important and highly sensitive assignment, due - in part - to an American company infiltrating our northern neighbor.

Canadians can be a little prickly towards Americans. This was a highly successful venture.

Mr. Allen felt strongly that all aspects of marketing - particularly lead generation - needed to be handled with much more care, respect, and fair dealing than most large Fortune 500-type companies can deliver. So Edgar Allen Marketing was founded.